The History Of Nike Jordans And Their Continuing Legacy
NIKE JORDANS
Nike Air Jordan
Nike Air Jordans are a brand of basketball shoe that have been around since 1984. Jordan sneakers are often referenced as “Air Jordans,” for their cushioned technology. They get their name from the undisputed greatest basketball player of all times, Michael Jordan. He was a five-time MVP, six time NBA Finals MVP, 14 time All-star, and six-time NBA champion. Jordan was a 10-time scoring champion and a one-time Defensive Player of the Year.
They were originally designed by Peter Moore and Rob Strasser who ended up leaving Nike to create a sports marketing firm. They both soon starting consulting for Adidas. Tinker Hatfield is now one of the world’s most legendary sneaker designers and Nike’s Vive President for Design and Special Projects. He has designed Air Jordans 3 through 15 and many others.
These shoes were first released in 1985. At the time, a five-year 2.5 million dollar endorsement deal was signed with Michael Jordan to include royalties. Today, that would equate to over 500 million dollars. Michael Jordan had secured this deal very early early in his career with Nike. The company knew that this athlete would become a superstar from the beginning. The “Jumpman” logo is owned by Nike to promote the Air Jordan brand. It represents the silhouette of Michael Jordan.
Interestingly enough, initially when the sneakers were first released, the NBA had banned the shoe for not meeting the league’s uniform and colour guidelines and policies. Jordan, however, had disregarded the ban and continued to wear his shoes every time he stepped onto the court. He faced a $5000 fine each and every time. However, Nike agreed to pay these fines on his behalf for his dedication to the shoe.
These shoes come available in multiple versions. They come in lows, mids, and highs. The lows were not very popular for years, but have recently made a comeback with some celebrity collaborations and new colour patterns. The Air 1 mids have always been the most common model. They are the 5.5-inch shoe that was first produced in the early 2000s. The Air 1 highs would be considered retro and stand at 6.5 inches high. They offer the widest range of colours and collaborations. They sell out very quickly and are usually the most pricey.
The Air Jordan 1 are some of the most popular sneakers in the Nike brand. They are available in many colours and combinations to choose from. They have a multitude of styles to fit every personality and budget. They even hold a reasonable resale value. Second hand Jordans are actually a very common thing to consider when budgeting for these shoes. These shoes definitely hold their value.
Jordans are quite versatile. They can be worn with many different outfits. They can be seen with sweats, yoga pants, skirts, shorts, dresses, jeans, and anything in between. They are fashionable and built for comfort. There are a total of 37 pairs of Nike Air Jordans that have been released to date, not including the many different colour and retro variations. The most expensive ones ever to be sold were the Air Jordan 12 (Flu Game), costing $104,000.
In 2023, the list of most expensive Jordan’s are:
- Air Jordan 12 OVO – $100,000
- Air Jordan Silver Shoe ( Autographed) – $60,000
- Air Jordan 2 OG – $31,000
- Air Jordan I (Autographed) – $25,000
- Air Jordan 11 (Black and Gold) – $25,000
- Air Jordan 11 (Blackout) – $21,780
- Air Jordan 10 OVO – $20,000
- Air Jordan XVII (Out of the Box) – $11,267
- Air Jordan V – $10,000
- Supreme x Louis Vuitton Air Jordan 1 Custom – $90,000
Air Jordans are made to last. They are suggested to last anywhere from 7-10 years. They can hold up fairly well in the rain, providing the upper is all leather. However, it is said that Jordans that are kept in their boxes for too long will cause the glue to dry up and accelerate the aging of the shoe more than if they are to be worn.
Tip for fixing creased in Jordans… Place wet towel into a heat resistant dish. Microwave both dish and wet towel on high for 30 seconds. Rub Jordans with the warm and steamy towel over the crease to heat the leather enough to reshape. As soon as the crease is ironed out, place Jordans on a shoe tree or have something hold the leather into place within the shoe for a week to straighten the new shape.
Here are a list of affordable Jordans:
- Air Jordan 1 Retro High ‘Family Forever’ – $120
- Jordan 1 Low SE Tropical Twist – $120
- Jordan 1 Low Limelight – $120
- Air Jordan 4 Military Blue 2006 – $115
- Air Jordan 1 Mid ‘Orange Peel’ – $110
- Jordan 1 Mid Triple White 2.0 – $110
- Air Jordan 1 Mid ‘Multicolour Swoosh Black’ – $110
- Air Jordan 1 Centre Court ‘White on White’ – $104.99
- Jordan 1 – High FlyEase Light Smoke Grey – Average price $167
- Jordans – Zoom CMFT Stadium Green – Average price $178
- Air Jordans 1- Light Fusion Red Average price $207
- Jordan 1 – AJKO Chicago Mid – Average price $217
- Jumpsmans – ElectroOrange – Average Price $220
- Nike AJs – White Black Volt – Average Price $222
- Air Jordan 1 – Pollen – Average Price $266
Nike’s Jordan brand has been a complete success since day one. There are of course many other brand competitors with some great footwear to offer. Adidas, New Balance, Puma, Brooks, and Under Armer to name a few, have given Nike some competition, but when it comes to the number one timeless staple basketball shoe…. Nike Jordan for the win! Michael Jordan makes 5% out of every single Jordan Brand item sold. On average Nike sells $15 million in Jordan Brand sales daily. Jordans will likely continue to remain popular for years to come.
What is the difference between a Nike Air Jordan and a Nike Jordan?
The Nike Air Jordan is a specific line of sneakers produced by Nike since 1984. It was created in collaboration with basketball player Michael Jordan and features iconic design elements such as the Jumpman logo. The Nike Jordan line, on the other hand, was introduced in 2019 as an extension of the Air Jordan series. It is designed to be more accessible and affordable to a wider range of consumers, while still maintaining the same high quality standards associated with the Air Jordan brand. The Nike Jordan line also includes designs that are inspired by vintage Air Jordans but feature updated materials and technology.
How can you tell if Nike Jordans are fake?
When it comes to detecting fake Nike Jordans, there are several tell-tale signs you should look out for. First, examine the design of the shoes closely. Authentic Nike Jordans will have a distinct and recognizable design that is unlikely to be copied perfectly by counterfeiters. Additionally, inspect the quality of the materials used in the shoes. Genuine Nike Jordans are made from high-quality materials, so if the shoes seem unusually flimsy or have poor stitching, they may be fake. Finally, check for any markings or labels on the shoes such as an authentic Nike “Swoosh” logo or other branding elements. Counterfeiters often miss these details, making them easy to spot. By being vigilant and looking for these indicators, you can ensure your Nike Jordans are genuine and not fake.
What is the best Nike Jordans for women?
The best Nike Jordans for women depend on a variety of factors, such as personal style preferences, intended use, and budget. Some popular Nike Jordan models for women include the Air Jordan 1 Retro High OG “Satin Black Toe,” the Air Jordan 11 Retro Low IE “Cobalt,” and the Air Jordan 4 Retro SE Women’s Shoe. Each of these styles provides cushioning and support for all-day comfort, as well as modern aesthetics that will turn heads. Whether you’re looking for a timeless classic or something more trendy, Nike Jordans have something to suit every woman’s style needs.
Why is Jordans so expensive?
Jordan shoes, produced by Nike, have become iconic for their high quality and stylish design. Due to their popularity, these shoes can often be expensive. The cost of a pair of Jordan shoes is determined by a number of factors, such as the materials used, the design and features included, labor costs associated with production, and marketing and advertising costs. Additionally, limited edition or collaboration models may also command higher prices due to their rarity and desirability. Additionally, the demand for Jordan shoes can sometimes outstrip the supply, leading to increased prices on the secondary market. Ultimately, Jordans are so expensive because they are highly sought-after products that come with a premium price tag.
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